MHP/Team SI and Keep Arkansas Beautiful Wins an Award of Excellence at PRSA’s 2022 Silver Anvil Awards
MHP/Team SI and Keep Arkansas Beautiful (KAB) received an Award of Excellence at the Public Relations Society of America’s (PRSA) 2022 Silver Anvil Awards, the most prestigious PR award at the national level!
On May 17, the nation’s best public relations practitioners gathered at the Edison Ballroom in New York, NY to celebrate their achievements and success throughout this past year.
MHP/Team SI and its client, KAB, was awarded in the category of Content Marketing for Associations/Government/Nonprofit Organizations for its Otto the Otter Youth Education campaign. This is the agency’s third Silver Anvil Award of Excellence and second consecutive year to attend the ceremony.
“As our agency celebrates 50 years of innovation, we are proud to receive this prestigious recognition from PRSA with our longtime partners and friends at KAB,” said Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI. “This recognition showcases the hard work and talent our PR team possess under the leadership of Kristen Vandaveer Nicholson, APR. Because of their dedication to being leaders in the industry, we continue to offer our clients the most prestigious and innovative ideas and strategies that achieve award-winning results.” To help teach kids about the dangers of litter to the environment, KAB collaborated with MHP/Team SI to develop the Otto the Otter’s Youth Education Program and accompanying multichannel communications plan that included organic and paid social media, e-newsletters, earned media and a website landing page. As part of the campaign, KAB commissioned an Arkansas-based illustrator to write and illustrate “Otto the Otter and the Great Arkansas Mystery,” a 40-page children’s book that is available as a hardback book and online e-book. Since the start of the campaign, more than 5,000 children’s books have been distributed to third grade teachers statewide at 519 schools, and more than 35,000 students received a workbook, providing teachers and students an opportunity for continued litter education. “This recognition is further proof of the great partnership MHP/Team SI and KAB has established throughout the years,” said Colbie Jones, executive director of KAB. ”As the state’s largest entity working to encourage litter prevention, recycling and beautification efforts, we are thankful to have such a great partner in MHP/Team SI to help us encourage Arkansans to do their part and keep our state a beautiful place to work and visit.”
The 2022 PRSA Silver Anvil Award ceremony included more than 151 finalists in 20 categories and other additional subcategories. PRSA is the nation’s largest professional organization for the communication industry and has a membership of nearly 30,000 professionals across the United States. To learn more about MHP/Team SI and its award-winning services, visit MHPTeamSI.com.
About MHP/Team SI
A national award-winning marketing agency, MHP/Team SI is a fully integrated communications firm providing clients with data-driven strategies for marketing, advertising, public relations and online/digital. The firm has more than 150 team members across its family of companies and a presence in eight markets nationally. It has two locations in Arkansas, with offices in Little Rock’s Riverdale area and one in Rogers. Over its 49-year history, the agency has represented local, national and international clients. The agency is best known for coining the term “TraDigital™”: the art of blending traditional and digital marketing. MHP/Team SI is a longtime member of the prestigious American Association of Advertising Agencies and has been recognized as one of the nation’s fastest growing companies by Inc. magazine for five years. A Google Premier Partner, the agency is listed among the Best Places to Work in Arkansas. The company is praised for its innovation and entrepreneurship by The Silicon Review and Entrepreneur Magazine’s Entrepreneur 360™. In 2020, MHP/Team SI earned recognition from Adweek magazine as No. 2 on the short list of top 5 agencies over 20 years old and a No. 60 ranking among “fresh-thinking and fearless leaders” on the Adweek 100: Fastest Growing Agencies list. Learn more at MHPTeamSI.com.
About Keep Arkansas Beautiful
The Keep Arkansas Beautiful Commission (KAB), consisting of a professional staff of three and a nine-member advisory board appointed by the governor, is a division of the Arkansas Department of Parks, Heritage and Tourism. As a certified state affiliate of Keep America Beautiful Inc., KAB inspires and educates individuals to reduce litter, recycle and keep Arkansas beautiful. KAB is funded by 1% of the eighth-cent Conservation Tax. For more information, visit KeepArkansasBeautiful.com. Stay in the know by following Keep Arkansas Beautiful on Facebook, Twitter, Instagram, YouTube and texting VOLUNTEER to 484848.